Watch the project video

"“Vivian” is a brand in TV-series “Potatoes and oranges”, with main character Vivian Volkonski, psychologist. In her website vivian.ee there are all useful solutions supporting the main goal of the storytelling – raise “Potatoes and oranges” to the TV-channels TOP10!

Vivian’s story is told using cross-media:

IDEA

All the storytelling is based on the fact, that people need to belong somewhere and they need to define themselves. Viewers are intrigued by Vivian’s test in her website and all her posts in blog are picked up by media. Even more, “potatoes and oranges” is a well known phrase, song of the series is a radio hit and Vivian is the most famous psychologist in Estonia!

RESULTS

  • more than 50% of the viewers has made the test in Vivian’s website!
  • media is crazy about Vivian!
  • stable position in TV-channels TOP10 (from the first episode!)

SYNOPSIS

"Vivian" is a brand, created in the series "Potatoes and oranges" that helps the main character to succeed. The whole storytelling supports the same goals for the series. If the title (“Potatoes and oranges”) is supporting a promo, then Vivian itself became a reality through her own brand. She is someone you know, whom you care and can communicate.
Blogging opens Vivian's sense of the world, Facebook page calls to communicate and all the promo texts speaks to the viewer. With empathy as Vivian does. The contact with the viewers can be proved even with the letters addressed to Vivian, from the people who wants to get to her appointment...

VIDEO

Thank you for the attention!

www.vivian.ee
DEAR MEMBER OF THE JURY!
Are you a potatoe or orange?
SOLVE THE TEST HERE AND FIND OUT